Word: piel
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...Piel, Alan Choate, and either Lajos Heder or Robert Whallon will fence sabre, while Bill Bennett, Dave MacDougall, and Jim Roberts will comprise the Crimson epee team...
...backed up by a sophisticated ballad ("Some girls think summer means stockings goodbye. If that's your trick you're an unhip chick") plugging Chemstrand nylons. Unfortunately for U.S. admen, their prize TV pitchmen were not entered in the Venice competition. Explained Ray Goulding, who plays Bert Piel: "They don't dig beer over there. And it's hard to get a head on a bottle of Chianti...
...radio commercials, arrived at a simple notion: Why kid commercials when with a little effort the commercials and the kidding can be wrapped up together? The soft-selling, satirical commercial had been tried before, and except for a few engaging specimens such as Bert and Harry Piel of Piel's Beer, had fallen into limbo. Stan was undeterred. Incorporating himself in Los Angeles as Freberg, Ltd. ("but not very"), he took a Latin motto ("Ars gratia pecuniae"-Art for money's sake) and put his talents on the market ("bizarre sales ideas, at a bizarre fee; but worth...
This year, as usual, many of you nominated your own candidates (see LETTERS). Among the nominees: Billy Graham, Governor Faubus, Laika, Jonas Salk, President Eisenhower, Bert and Harry Piel, Khrushchev, Nobel Prizewinner Lester Pearson, Mike Todd and two, symbolic nominees, the scientist and the American Negro...
Reacting against this tendency, Piel's Inc. recently instituted a series of cartoon ads featuring Harry and Bert, which attempted a "soft sell." These proved popular enough to inspire imitators, but there was a limit to the trend. It was easy enough to be amusing about beer, but hard to "soft sell" a product such as aspirin or laxatives. The public must be shown what misery results when these aids are not employed, and consequently, schematic diagrams of digestive systems are exhibited with appropriate sound effects...