Word: piel
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...putting in some Piel's light beer...
...nearly six years on the radio, United Fruit Co.'s Chiquita Banana has admonished millions of U.S. citizens never to "put bananas in the refrigerator." Last week, Brooklyn's Piel Bros, brewing company was cashing in on Chiquita's success. Thirty-five times a week, in singing commercials, Piel's carols...
Although Gerard Piel, publisher of the Scientific American, had consented to the deletions, he protested that everything removed from the article had been "widely published and is well known to nuclear physicists the world over." Dr. Bethe confirmed this, and added: "In my opinion, it was in the interest of the AEC to have it printed, but the AEC disagreed. That is their business. I have no complaint...
Scientific American (est. 1845), lately a haven for publicity handouts, dressed up to become, once more, a magazine for scientific Americans. With a new editorial board, headed by Gerard Piel, former LIFE science editor, and backers who included Lessing J. Rosenwald and Bernard Baruch, Scientific American hoped to bring science into 100,000 armchairs. Inside the sleek, four-color cover of its May issue were well-illustrated articles on such topics as Vesalius, founder of modern anatomy; the Amazon River; the "dust cloud" theory of the formation of planetary systems. First press run: 100,000 copies, including...
...former LIFE science editors, Gerard Piel, 32, and Dennis Flanagan, 28, bought the magazine from Patent Lawyer Orson Munn, whose family had owned it for 101 years. For an undisclosed sum, they got the magazine's typewriters, circulation, Manhattan office space and paper. Editor Piel and Managing Editor Flanagan hope to hold the old readers, and get new ones, by effecting a change that "will be as great as the change from the old Life to the new LIFE...