Word: piel
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...short life, even better than his high school graduation, since he would not have to make a speech this time around. Graduation has the reputation for being a pretty good party, and since it was the end (appropriately called Commencement), it had to be pretty good. Also, Gerard Piel, in Scientific American had called it the most stirring ceremonial occasion this side of the coronation of an English monarch. So maybe there was something in it. Certainly there was something after it. The future...
...unfunny parody of the old Mr. Wizard show. The program, featuring a science teacher and a questioning kid, died so long ago that few viewers will get the joke. Most of the successful minidramas are in the self-spoofing tradition pioneered by the old Bert and Harry spots for Piel's beer, which grew out of the routines of the men behind the animation, Bob Elliott and Ray Goulding (TIME, Oct. 19). Like the meatball ad, Gillette razor blade spots take the viewer into a studio taping session. The best ad has a director trying to induce Pitcher...
Consumer resistance shows up most sharply in home furnishings and appliances. "We went to four different places before we finally bought a color TV set," says Norma Piel, a Pittsburgh housewife, "and I'm sure that we saved at least $100." Apparel sales are strong almost everywhere, but stores in Los Angeles and St. Louis report a declining demand for shoes, partly because the new styles, which many people consider ugly, have not really caught on. The fur industry is having its shabbiest year in decades; women are not buying as many minks and Persian lambs as in recent...
Even titles of theses, Piel pointed out, become incomprehensible to students outside of the writer's discipline...
...another speech before two groups, Gerald Piel '37, publisher of Scientific American and a member of the Board of Overseers, bemoaned the increasing separation of arts from sciences and the increasing belief that they cannot understand each other well...