Word: pieman
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Dates: during 1960-1969
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...Howard Brennan ("Bud") Johnson, but he continues to run the show. He cruises' the highways in a chauffeured black Cadillac bearing the license plate HJ-28 (for the number of his ice-cream flavors) and a silvery replica of his soft-sell characters, Simple Simon and the Pieman, on the hood. He discovers half a dozen new restaurant and motel sites a year, claims that the success of his rapidly spreading motels is due to the fact that he builds them on sites that seem a natural place for restaurants...