Word: piercee
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Infusions of Sex. Only a year ago the network was reeling from a disastrous 1974 in which all but four of 16 shows flopped. 1975 looked no better. A corporate reshuffle, however, brought to the presidency Frederick S. Pierce, 42, a 20-year ABC veteran with a background in research...
Programming, which owes more to water divining than logical analysis, is a team game. Last spring Pierce hired away from CBS its programming chief, Fred Silverman, the most experienced and successful tactician in the business. Ironically, it was Silverman who set up the CBS schedule against which ABC has done...
Revolving Door. ABC's coming of age as a contender is shaking up the industry. Claiming the largest audience of young adults of any network, ABC plans to concentrate on young performers rather than established stars and run shows on flexible, unorthodox schedules. -Says Pierce, "We plan to introduce...
"They were being ignored. Everybody just laughed at them," Andrew F. Pierce '77 said last night.
Strains of Stravinsky and Tchaikovsky filter through the windows of the three-story brick building on 152nd Street. Inside rehearsal pianos thump in the three studios, trumpet blasts pierce the music room, and sewing machines buzz in the basement costume department. A nine-year-old pastes sequins on a ballerina...