Word: piercee
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The commercials, according to Pierce, never pictured blacks teaching whites or made any reference to black families, whereas they portrayed whites as family units at least 20 per cent of the time.
The psychiatrist, Dr. Chester M. Pierce '48, said that television is a crucial factor in mass media's casting blacks in inferior roles.
Pierce delivered a keynote address to about 150 persons at the Harvard Black Students Psychological Association's two-day conference on cultural stress in American society. The conference is being held at the Graduate School of Education.
Citing evidence that black males die two years earlier than they did ten years ago, Pierce said, "it is more stressful to live in the ghetto than to live in a spaceship." The astronaut, unlike the ghetto dweller, can dream of the time when he will get out of his...
An analysis made by Pierce of 77 randomly selected prime time commercials revealed several ways in which television "stresses, permits and encourages black youths and adults to continue defensive and deferential ways of thinking."