Word: piers
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Dates: during 2000-2009
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...public relations pitch is gentle enough: Let us help you make the transition to college easier. The Design U pages on Pier 1 Imports' website, for example, provide just as much information on careers and dating as on products. Some of the messages are cleverly tailored to parents facing the anxieties of sending a child away from home for the first time. The Container Store sent out half a million mailings to "The Parents of ..." this year, inviting them to come to stores for an after-hours College Night, where parents could meet, bond, munch free cookies and save...
...well-heeled parents, it's easy to justify the indulgence. Sheila Allen was worried that her daughter Rebecca would face too much stress at Princeton University, where the 18year-old will be balancing academics with a spot on the ice-hockey team. So Sheila pushed for a new Pier 1 sofa and prodded her daughter into other purchases ranging from a flat-screen TV to a mini-fridge-freezer to a papasan chair. "She needs to be able to relax," says Sheila. To that end, Rebecca will also have new video-game accessories plus her roommate's karaoke machine...
From 1998 to 2002, sales of kids' furniture rose 32%, compared with an 11% increase for the rest of the furniture industry. And companies like Pottery Barn (Pottery Barn Kids), Bombay Company (Bombay Kids) and Pier 1 Imports (Cargo Kids) are cashing in on the trend, introducing their own lines. Several factors are fueling the growth. Television shows, such as Trading Spaces for Kids and Knock First have made kids more opinionated about what their rooms should look like. And there are more kids. The number of U.S. births rose steadily from 1998 to 2000. Couples who have children later...
ARCHERY Marie-Pier Beaudet, L?vis, Que. Jonathan Ohayon, Toronto...
...mile trek from Portland, Maine, to Corpus Christi, Texas. Over the years, he was bitten by a sea turtle, a bluefish and a dog; hit by a tanker once and by freighters twice; and smacked in the head by a Coke bottle thrown by a pier owner who said Capune was scaring the fish...