Word: pies
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...face it, none of the candidates is in favor of drugs. Assailing crack and coke is a little like supporting apple pie and motherhood -- except that voters rarely get passionate about apple pie. Usually in a campaign, such unanimity on an issue would make it about as important as the debate over the Law of the Sea Treaty. But not so with drugs, especially not last week in New York...
...takes hustle like the delivery boy's to get ahead these days in the pizza business, where competition is as red hot as a pie straight from the oven. The pizza segment of the fast-food industry, overshadowed in the past by the marketing battles among the hamburger chains, has sprung to life with speedy- delivery contests, price wars and new-product campaigns. "It's an all-out conflagration," says Charles Henderson, vice president of marketing for Godfather's Pizza, the fifth largest U.S. chain (586 outlets). "This will make burger wars look like a neighborhood skirmish." Rather than fight...
...stakes in the pie fight are high. Even as growth in fast-food sales (1987 U.S. total: $56 billion) is slowing, pizza purchases are booming. Americans will spend an estimated $15 billion on pizza this year, more than twice what they spent just five years ago. As pizza has become more popular, the chains have seemingly sprinkled their outlets on every street corner: Pizza Hut, the largest, has more than 5,400 outlets in the U.S. and 6,200 worldwide. Even McDonald's has test-marketed a pie, McPizza. With so much competition, "it's not enough anymore just...
Aside from taste, the most important weapon of the great pizza war is home delivery. While mom-and-pop parlors have long offered this service, the upstart Domino's Pizza of Ann Arbor, Mich., upped the ante. Promising a $3 discount on the price of any pie that takes longer than 30 minutes to arrive, Domino's, now the second largest chain, has grown to 4,375 outlets. At least one Domino's operator even delivers by boat. Art Hurteau, 29, owner of an outlet on Missouri's Lake of the Ozarks, maintains a fleet of ten speedboats...
...cooked in-house. The newly spruced-up Rice Epicurean Market in Houston offers roasted Cornish hens and beef Wellington, and it will steam lobsters to order as a customer goes about other shopping. The menu at the seven Treasure Island supermarkets in the Chicago area ranges from Greek spinach pie to fried chicken and ribs, turkey with gravy and mashed potatoes, and beef brisket. The Giant Food chain has responded to the growing market by setting up Gourmet to Go sections in 30 of its 144 stores in Maryland, Virginia and Washington...