Word: pignatari
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Dates: during 1950-1950
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...roughriding industrialists whose energy and daring have made Sāo Paulo one of the world's fastest-growing cities, by far the most untrammeled is Francisco ("Baby") Pignatari. At 33, Baby has already built an industrial empire worth some $25 million. In his spare time he has enjoyed life with a free-spending gusto that has won him the undisputed title of Brazil's champion playboy...
...from Westinghouse International to modernize his setup. They found that Baby had never had his books audited; he had simply poured his surplus into likely new enterprises, taking out his expenses as needed. The experts worked hard (and ran up some sizable expense accounts themselves) trying to reform the Pignatari operations. After a year, Baby kicked them out and took over again himself...