Word: pijitra
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...Thailand, which has not experienced colonization, designers are less hung up on identity. "If we use elements of local culture, it's not so much a way of expressing 'Thai-ness' but more about placing things found around us that might be funny or surprising," says Pijitra Lalitasakun, who turned Hanuman, the monkey god from Hindu epic the Ramayana, into a motif that adorns items by Bangkok's Hey Pilgrim! label. The 28-year-old says that if Bangkok has identity issues they are not cultural but to do with market perception - it is seen as "the place where...
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