Word: pilati
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...dark. At the same time, she is attempting to raise the company's competitive metabolism by tracking customer reaction. She has experts post-testing YSL advertising campaigns. She frequently calls boutiques herself to check if a YSL spread in the local paper is bringing in shoppers. She also pushes Pilati's latest designs in conversations with fashion journalists...
...years after Hermann declared to the trade press that she relished the "challenge" of running a wounded YSL, it remains unclear whether she and Pilati have the magic formula to modernize the fashion house and elevate it to its former glory alongside idolized French brands like Chanel, now a multibillion-euro business. The ascension to such heights is a complex mission. It takes believing that Pilati has the talent and range to give women what they need and think they want and that Hermann has the gift to translate his talent into commercial success...
Hermann and Pilati shy away from the notion that Hermann?a relentless listmaker with a family life in an exclusive Parisian suburb, a country home in Normandy and a job that has her traveling the world?just might be the target customer. "I am not the muse of YSL," she insists. "When Stefano shows me the clothes, I never say, 'I like it, I don't like it.' I say, 'I can sell it, or I can't sell...
Hermann's new partner, Pilati, has come to appreciate those qualities and declares that he and she are alter egos. "I finally work with somebody who really knows what it is to be a designer today," he says. "She understands all the difficulties, all the pressures that I am living with. So she's not just a number person. She understands everything I need to succeed...
...Pilati arrived at YSL from Prada seven years ago as an assistant to Tom Ford, the Gucci Group's design czar. In 2004, when Ford departed, Pilati took over at the house of Saint Laurent. Early on, fashion editors left his runway shows disappointed, but more recently they have warmed to his designs and declared him a bona fide talent...