Word: pill
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Dates: during 1980-1989
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...only memorable scene in the film is Billy Crystal's hilarious portrayal of Miracle Max, the wizard who has been fired from his royal position. Max helps bring the movie's hero back from the dead with a chocolate-covered pill, but Crystal's cameo is a diamond which sparkles in an otherwise unremarkable film...
...advent of TV or the Pill more important than war or politics? A new book assesses what mattered in the 20th century...
...military blow like Pearl Harbor or some subtler event like the spread of television? Pearl Harbor or the automobile? Pearl Harbor or the computer? Pearl Harbor or the building of the welfare state? Pearl Harbor or the rise and fall of cheap energy? Pearl Harbor or the birth control pill...
Money-back guarantees have long been used to promote mail-order kitchen knives or lawn trimmers, but now that classic gimmick is helping sell a most unlikely product: prescription drugs. G.D. Searle -- best known for introducing the first birth-control pill and NutraSweet, the widely used sugar substitute -- is offering full refunds to customers who find the company's medications ineffective or experience unpleasant side effects. All a patient has to do is fill out a postcard-size form with information about where the drug was bought and how much it cost, and attach the sales receipt. The patient...
...Skokie, Ill., will give refunds on all its 22 prescription drugs, including Calan, a drug for high blood pressure. The company hopes the promotion will boost sales. In particular, Searle thinks the money-back guarantee will encourage doctors to try prescribing several new drugs, including an anti-ulcer pill called Cytotec, that the company plans to market soon. But many doctors are uneasy about the strategy. Says Dr. Mark Siegler, director of the University of Chicago's Center for Clinical Medical Ethics: "Inappropriate guarantees from the drug firm threaten to undermine the doctor-patient relationship...