Word: pill
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Dates: during 1990-1999
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...promise of Viagra is its discretion and ease of use. Doctors recommend taking the pill an hour before sex, which might lead to some wastage among overly optimistic users but shouldn't otherwise interfere too greatly with the normal course of coital events. An even greater advantage, or at least a more naturalistic one: unlike the injectable drugs, which when efficacious produce an erection regardless of context (famously proved by Dr. Giles Brindley, a leading British impotence researcher, who once demonstrated a successful experimental treatment by dropping his trousers in front of hundreds of astonished colleagues at a conference), Viagra...
...three or four times a week with several girlfriends in their 20s. Still, he was eager to try Viagra. Taking a 50-mg dose the first time, he was pleased with the results: "About as hard as it can get." However, a subsequent experiment with a 100-mg pill backfired, having no beneficial effect, as did a return to 50 mg. Mesher nevertheless plans to continue with Viagra, inspired, perhaps, by the example of his 70-year-old best friend Frank, who took the drug last week and "turned into a monster." The two are planning to invite several friends...
...payoff can be awesome: 79 million boomers have begun to turn 50 at the rate of one every eight seconds or so. That's why this $300 billion industry is the most profitable segment of the FORTUNE 500. Pfizer's impotence pill, Viagra, already the hottest new drug launch ever, could reach $2 billion in sales by the year 2000. Delirious investors pushed Pfizer's stock from about $45 a share a year ago to $118.25 last week...
GOOD HAIR DAYS With as many as 50% of the American men who are 50 or older scratching their heads over male-pattern baldness, Propecia, made by Merck (1997 sales: $23.6 billion), is the first pill that aims to grow back hair. The company says two-thirds of the men who took Propecia in clinical trials sprouted natural-looking hair. Sales of the drug, which Merck launched in January, could approach $750 million by 2000. One rare (less than 2%) side effect: depressed libido. Propecia and Viagra cocktails, anyone...
COMFORT AND CONFIDENCE Incontinence affects an estimated 17 million Americans, but only some 20% seek help. Women are the most frequent sufferers because the condition is often linked to menopause. Pharmacia & Upjohn is rolling out a bladder-control drug called Detrol this spring. The pill is the first such medication to win federal approval in more than 20 years...