Word: pill
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...minutes ago, I received an unsolicited e-mail with the header "Bigger breasts - Men Will Look." This bit of mam-spam promised a pill or pulley (can't be sure: I didn't click on the link) that was "Guaranteed to increase, lift and firm your breasts in 60 days or your money back!! 100% herbal and natural. Proven formula since 1996. Increase your bust by 1 to 3 sizes within 30-60 days and be all natural. Absolutely no side effects! Be more self confident! Be more comfortable in bed! No more need for a lift or support...
Those were different times, of course. But the idea that a single pill might turn back the clock quickly caught the popular imagination. It didn't hurt that the hormone's No. 1 manufacturer, Wyeth Pharmaceuticals, launched an aggressive marketing campaign. Thank goodness today's spots have been updated to feature the dulcet tones of singer Patti LaBelle and have abandoned patronizing messages like the one in a 1975 ad--"Almost any tranquilizer might calm her down...but at her age, estrogen may be what she really needs...
Half of these women were randomly assigned to receive the hormone combination, and the other half were given a placebo, or dummy pill. Neither the women nor their doctors knew who was taking the active medication. This type of study, called a double-blind, randomized, controlled trial, is the most rigorous type of investigation scientists know how to conduct. It's a long, difficult path to take to get an answer, but at least you can be certain of the results...
...little yellow pill is Alprax, a generic tranquilizer and antianxiety medication that is fast becoming the drug of choice among India's more prosperous classes. Just as U.S. yuppies in the 1990s reached for the antidepressant Prozac as a cure-all for the blues, India's shopkeepers, executives, socialites, housewives and models everywhere seem to be popping "Al" to help them cope with life's everyday stresses. Some parents are even recommending Alprax to their children to calm their nerves prior to exams. "I take the pill to gain a certain amount of confidence," admits a 34-year...
...Indeed, the realization that Alprax is no magic pill is dawning too late for some. Two months after Singh died, her sister-in-law was found hanging from her bedroom ceiling. The coroner found she had taken at least 10 Alprax tablets before she committed suicide...