Word: pilsner
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Dates: during 2000-2009
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...public this year and offered five cases of their flagship Walder Bräu as an annual recurring dividend. The strategy brought in €800,000 - which was enough to both keep the company afloat and lock locals into a uniquely German type of loyalty program. Another brewer, Iserlohner Pilsner, launched a "Save Iserlohner" campaign geared toward the villagers of its namesake town. Production rose enough to entice local businessmen to buy the brewery in the hope of making it a premium brand. Still, there's little doubt that a massive shakeout is on the way. "For consumers, it will...
Beer is the new campus extracurricular. Not beer-drinking, mind you. Beer-brewing, spinning a fizzy pilsner or a deep lager out of grains, hops and yeast. Whether it’s a home-brew kit from a mail-order catalogue, or objects from Dickson’s Hardware assembled into a makeshift still, a few committed Harvard students are brewing up a storm...
It’s a good bet that more Harvard students have had a beer brewed by DeBisschop than have taken Ec 10. If you’ve washed down a half-priced appetizer with a glass of John Harvard’s pilsner, then you’ve tried DeBisschop’s work. Every drop of John Harvard’s beer is a DeBisschop creation—even the five beers in the John Harvard’s sampler are personally chosen by him. What does the master himself prefer to drink? “My favorite...
...Wait, I didn’t know Miller Lite used only the choicest hops! Holy shit, it’s also pilsner brewed...
...assault on the U.S. market is not in the cards; further expansion in Europe is more likely. Before its Czech purchases, SAB established itself in Poland, Romania, Hungary, Slovakia and Russia. A top brand like Pilsner Urquell, say industry insiders, will reinforce SAB's No. 1 position in the region and eventually give it the edge over Heineken in Germany as well. But rival Anheuser-Busch has little cause for concern. Although the St. Louis-based giant had expressed an interest in bidding for Nomura's Czech brewing interests, Eastern Europe is "not a priority region for our international development...