Word: pinder
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Dates: during 1960-1969
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With four days' growth of beard. Skin-diver Art Pinder-so muscular that he looks like two small whales, back to back-jumps into a fathom and a half at Florida's Silver Springs. He shows how an enemy shave cream is useless under these conditions, then lathers up with Mennen Sof' Stroke, which sticks like biscuit dough while he mows the beard. A flavorsome little tuna named Judy Scott then swims into his arms...
...Pinder's underwater shave commercial cost Mennen more than $10,000. lasts 60 seconds, was conceived by copywriters at Manhattan's Grey Advertising Agency. Before giving the idea the up thumb last autumn, Grey executives sent out for a 30-gallon aquarium, ordered one of the copywriters to lather up and dunk his head. Later described (with questionable accuracy) as "the first time an account meeting was ever held in a bathroom," the event was climaxed by wild cheers as the copywriter surfaced with Sof' Stroke still on his chin. Nonetheless, one skeptical adman said he could...
...Gulf of Mexico or forest-bound lakes in Wisconsin, study the toadfish that fusses like an old lady off Long Island. Ducking beneath the surface, the strong-lunged pry abalone from the California shallows, or spear unwary fish that hover near the surface. Experts like Miami's great Pinder brothers. Art, Fred and Don (see SHOW BUSINESS ), can easily go as deep as 70 ft., stay under for up to 60 sec., and have individually landed catches as big as an 804-lb. jewfish...
...guns on sharks because of the danger of provoking attack, shove away intruders with clubs made of broomsticks cut in half. Cousteau himself once routed a shark by socking it on the snout with his camera. But Cousteau readily concedes that sharks can be unpredictable; one once nipped Art Pinder's stern black and blue. The safest place when sharks prowl by is under water; as scavengers, they are used to snapping up anything floating on the surface...