Word: pinder
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With four days' growth of beard. Skin-diver Art Pinder-so muscular that he looks like two small whales, back to back-jumps into a fathom and a half at Florida's Silver Springs. He shows how an enemy shave cream is useless under these conditions, then lathers up with Mennen Sof' Stroke, which sticks like biscuit dough while he mows the beard. A flavorsome little tuna named Judy Scott then swims into his arms...
...Pinder's underwater shave commercial cost Mennen more than $10,000. lasts 60 seconds, was conceived by copywriters at Manhattan's Grey Advertising Agency. Before giving the idea the up thumb last autumn, Grey executives sent out for a 30-gallon aquarium, ordered one of the copywriters to lather up and dunk his head. Later described (with questionable accuracy) as "the first time an account meeting was ever held in a bathroom," the event was climaxed by wild cheers as the copywriter surfaced with Sof' Stroke still on his chin. Nonetheless, one skeptical adman said he could...
...Gulf of Mexico or forest-bound lakes in Wisconsin, study the toadfish that fusses like an old lady off Long Island. Ducking beneath the surface, the strong-lunged pry abalone from the California shallows, or spear unwary fish that hover near the surface. Experts like Miami's great Pinder brothers. Art, Fred and Don (see SHOW BUSINESS ), can easily go as deep as 70 ft., stay under for up to 60 sec., and have individually landed catches as big as an 804-lb. jewfish...
...PINDER...
...such unwonted ferocity on the march north of the Channel, it was perhaps a bad week for self-styled Animal Trainer Karl Steinmann to prove his courage in Paris. He had come to France from Vienna last June and signed up as a dompteur or wild animal tamer with Pinder's traveling circus. He was fired after his first appearance, when an elephant which he was supposed to lead around the ring refused to budge. Steinmann took his problem to a Paris lawyer who in turn took it to court. "To say," roared Lawyer Theodore Valensi, demanding...