Word: pinin
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Dates: during 1960-1969
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...become firmly established as the fountainhead of European design. Britain's Clore, whose multitudinous holdings include a corner on 22% of the British shoe market, makes periodic Italian tours to keep up with the latest in footwear; British Motor Corp.'s Harriman turned to Italian Stylist Pinin Farina to design autos that would sell better on the Continent. Harriman has also tailored his autos to continental tastes in less visible ways, e.g., learning that Germans like slow-revving engines, he heightened the gear ratios on the cars that he sent to Germany. Result: though B.M.C. must buck steep...