Word: pinin
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...independents fumbled around with their styling and interiors; technical improvements were either minor or non-existent. Kaiser for example changed hood ornaments and tacked a chrome-plated tire case on the rear. Studebaker dropped its needle-nose, and Nash swapped its bathtub body for one designd by Italy's Pinin Farina that couldn't help being an improvement...
Nash's new look came from a new designer, Italy's Pinin Farina, who has made his name as a high-priced custom builder of auto bodies for Indian rajas, Persian shahs, etc. All such cars, no matter whether the chassis are Rolls-Royces, Alfa-Romeos, Fiats, etc., are usually known as "Farinas." Pudgy, nervous Designer Farina, who has 650 workers in his Turin plant, always looks as if he had just crawled out from under a car (as he usually has). Unlike most auto designers, who work with clay mockups, Farina works with sheet aluminum, which...