Word: pinin
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Dates: during 1952-1952
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Nash plans no major changes in its big lines, but Designer Pinin Farina has restyled the sporty Rambler along the lines of Nash's heavy cars...
...independents fumbled around with their styling and interiors; technical improvements were either minor or non-existent. Kaiser for example changed hood ornaments and tacked a chrome-plated tire case on the rear. Studebaker dropped its needle-nose, and Nash swapped its bathtub body for one designd by Italy's Pinin Farina that couldn't help being an improvement...
Nash's new look came from a new designer, Italy's Pinin Farina, who has made his name as a high-priced custom builder of auto bodies for Indian rajas, Persian shahs, etc. All such cars, no matter whether the chassis are Rolls-Royces, Alfa-Romeos, Fiats, etc., are usually known as "Farinas." Pudgy, nervous Designer Farina, who has 650 workers in his Turin plant, always looks as if he had just crawled out from under a car (as he usually has). Unlike most auto designers, who work with clay mockups, Farina works with sheet aluminum, which...