Word: pininfarina
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...exporters have such low labor costs - around $2 an hour - they can afford to pack the cars with standard features like electronic stability control, antilock brakes and rear-view cameras for parking assistance. Nor are the cars being designed with drab proleterian styling. The highly regarded Italian design shop Pininfarina produced the interior and exterior styling of the Liebao line. And lest you think Americans won't buy a Chinese car, consider this: according to an AP AOL-Autos poll conducted last month, 70% of Americans under age 35 said they'd consider a Chinese car (overall, respondents...
...that the Chinese are only starting to experience. Chery is developing a full line of vehicles, from compacts to SUVs, shooting for a 2007 launch. And those aren't Chinese Yugos. At the 2005 Shanghai Auto Show, Chery unveiled a convertible with a retractable hardtop, designed by Italy's Pininfarina studio, that won the award for best new car. Yale Zhang, an industry analyst in Shanghai with CSM Worldwide, an automotive consulting firm, says he expects Chery to begin exporting a minivan and a four-door sedan next year. Chery recently cleared two hurdles: settling a law-suit with...
...hoped. Determined to shed the stodgy image that has caused the company to lose so many upscale U.S. buyers to Mercedes-Benz, Jaguar and other imported brands, Cadillac decided it needed a pinch of European flair. So the carmaker teamed up with the Italian design firm Pininfarina to create an entirely new model and help revitalize Cadillac's fallen prestige. Result: a nimble, sexy vehicle that Don Johnson of Miami Vice might be proud to drive...
...Allante certainly comes dear. It is by far the most expensive production car that GM has ever made, surpassing the 1986 Seville ($27,600). Christened with a made-up Italianate name, the 1987 Allante got its start in 1982, when Cadillac engaged the venerated Pininfarina firm, best known for its Ferrari body styles, to design the car and build its outer shell. The car's planners searched all over the world for the components, settling on an electronics system from Japan and aluminum hood and deck lid from Switzerland, among other parts. Pininfarina assembles the bodies in a factory near...
...five-year Cadillac contract calls for Pininfarina to design and assemble 8,000 Callisto bodies a year at his factory outside Turin. The $600 million agreement, which will more than double the Pininfarina firm's annual sales (1983: $80.3 million), will create some unusual logistical problems. After completion, the bodies will be shipped 4,500 miles to Detroit, where they will be married to the chassis. Sea voyages were deemed too dangerous for the handcrafted metalwork and delicate lacquer finish, so the bodies will be flown to the U.S. by jumbo jet. Pininfarina will send a planeload every other...