Word: pinkering
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...fact, as science becomes more complex—and, by its nature, more specialized—an increasing number of Pinker’s readers are also his colleagues. Pinker said that his four “popular science” books are cited actually more often in the scholarly literature than are his research papers...
...popular books as part of my scholarly mission,” Pinker said. “There is a niche for someone who can integrate and summarize an entire field, even for people in the field itself...
...Pinker believes that since taxpayers have a right to access the research they fund, scientists who write popular science are performing a valuable public service...
...People have a right to have their intellectual curiosity satisfied,” Pinker said...
Though Randall, Hauser, and Pinker all said that they enjoyed writing for the public, they also admit that becoming a popular author sometimes clashes with their primary role: to put out high-quality research...