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...middle '20s, Arthur was president and Aroline had passed on Gove leadership to her daughter Lydia, a tall (6 ft. 2 in.), big-boned, scrappy spinster who became the Scarlett O'Hara of patent medicines. Lydia was impatient with Pinkham advertising. She wanted to pay out over 50% of gross sales for old-fashioned testimonial advertising. Arthur and his brothers (Vice President Daniel, Secretary Charles) wanted a more sophisticated modern campaign with expenditures not over 30%. With the board of directors deadlocked (three Pinkhams, three Goves), Lydia locked company securities in a safe deposit box, ran off with...

Author: /time Magazine | Title: DRUGS: Lydia Loses | 3/3/1941 | See Source »

Last week a Portland, Maine court decision brought temporary relief to the family of famed Medicine Woman Lydia Estes Pinkham. The court dismissed her granddaughter's bill in equity seeking to place the Lydia E. Pinkham Medicine Co. in receivership...

Author: /time Magazine | Title: DRUGS: Lydia Loses | 3/3/1941 | See Source »

When Isaac Pinkham lost his shirt in the 1873 panic, his wife began selling a mysterious, home-brewed potion she had long given away to distraught friends. The potion soon overflowed into a national panacea for all kinds of female complaints. After Lydia died, Aroline Pinkham Gove and Charles Pinkham, each with a 50% share of their mother's business, kept her face enshrined on every package, signed her name in answering 100,000 letters a year from grateful or suffering women. By last year Lydia E. Pinkham's Vegetable Compound had netted Lydia and descendants well over...

Author: /time Magazine | Title: DRUGS: Lydia Loses | 3/3/1941 | See Source »

...Lydia's face and name could not keep the descendants at peace. Upon the death of President Charles Pinkham, Aroline made it clear that the Goves would now run the medicine show. Finding himself patriarch of the Pinkham branch while but a sophomore at Brown, Arthur Pinkham, son of Charles, was hopping...

Author: /time Magazine | Title: DRUGS: Lydia Loses | 3/3/1941 | See Source »

Since all advertisements advised readers to write "Mrs. Pinkham," since his mother was the only Mrs. Pinkham then living, Arthur had the post office send the mail to his home. He and his mother concocted a new vegetable compound, began selling it in competition with Lydia's. The Goves took him into the business...

Author: /time Magazine | Title: DRUGS: Lydia Loses | 3/3/1941 | See Source »

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