Word: pinking
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Dates: during 1990-1999
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...specifically was the past and the present unfrightened by each other. He taught them Macbeth and Gatsby. The problem was how to persuade kids who have been told that they live on the fringes of society that the sturmings of ancient Scottish noblemen and of rich Long Islanders in pink summer shirts had something to offer their lives. The answer (Could he make them believe it?) was that they too had the hearts of kings and the longing for a green light at the end of a dock. And culture was a two-way street: rap to Shakespeare and back...
...Roderick Bell, an Ohio state dropout turned businessman, bought two trucks as a tax write-off. Today Bell's firm, Texas American Express, shelters mainly profit. Sales are heading toward $12 million, and 80 freight trucks--whose colors range from salmon to emerald green to pink because employees can pick the shades they please--ply the roads from its modest base in Dallas to the Northeast and the West Coast. Bell is a success--and he has to work harder than ever to stay that...
...result is a fascinating portrait of gender-based misconceptions. There's a reason, for example, that the company isn't called Pink Moon. "We tested names with boys," says Deyo. "And when we showed them Purple Moon, it was just, like--bam!--'That would be for girls. Because purple [not pink] is girls' favorite color...
DIED. JAMES LEE BYARS, 65, whimsical artist who made a spectacle of himself by posing in his own fanciful exhibits; of cancer; in Cairo. A pink silk airplane with space for 100 passengers and a mile-long communal scarlet robe typified Byars' inscrutable style, which he once explained to TIME: "As soon as I open my mouth, I find myself in a state of alienation...
...Donuts has never seen decor like this. Owner Duarte M. Carvalho says it cost $100,000 to make his branch of the franchise--elegantly named "The Eliot Street Cafe"--a high-class venture. With granite table-tops, polished wood trim and china cups, don't look for the standard pink and orange decor here...