Word: pinking
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...increasingly unpredictable. This was a hard lesson for the restaurant business, which assumed customers would fit into certain broad categories: harried homemakers, say, or squeamish Midwesterners who would recoil at the sight of a whole fish. (To this day, the nation's hamburger chains believe that a trace of pink will terrify customers, a fact that accounts for the universal badness of chain burgers.) See YouTube's 50 Best Videos...
...list of products that pigeonhole girls in the clothes and makeup category goes on and on. Disney sells pink vanity tables for girls as young as 3, for example, and the European retailer Primark stocks a T-shirt in a 2-year-old size that's emblazoned with the motto "S is for Super, Shopaholic, Soon-to-be-Supermodel." Even old classics now offer girls' versions, such as an all-pink Monopoly game in which the houses and hotels have been replaced by boutiques and malls, and a "Designer's Edition" Scrabble that has letters on the front...
...There are serious ramifications to all this marketing, the Moores say. The tidal wave of pink toys and clothes suggests there's only one way to be a girl - pretty, princessy and fashion-minded. And this segues disturbingly quickly into often sexualized images of tween girls a few years older, says Lyn Mikel Brown, an education professor at Colby College in Maine and co-author of the book Packaging Girlhood. The not-so-subtle pressures of this marketing can damage self-esteem and feed worries about body image and appearance later in life, the sisters say. They also link...
...Moores made a big splash in December by calling for a boycott of the Early Learning Centre, a British toy-store chain that sells such stereotyped merchandise as pink globes for girls. The sisters argued that these items sit uncomfortably with the company's claims of commitment to educational play. That won them press coverage in dozens of countries and more than 10,000 supporters on Facebook. "Girls like me shouldn't be forced to like pink," one 9-year-old wrote in an e-mail to the Moores...
...campaign "dour and humorless" and some bloggers were nastier still. The Moores believe they've hit a nerve, and the issue clearly resonates far beyond Britain. In the U.S., "it's kind of reached ridiculous proportions," says Brown. "[Parents] are saying, 'I can't find anything other than pink for my daughter.'" What Pinkstinks is doing, Brown adds, "is using the color pink to get at something more complex, and that's the way girls are being packaged and sold, and sold out through marketing." (See 25 people to blame for the financial crisis...