Word: pinkley
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...VIRGIL PINKLEY Indio, Calif...
...first suggestion that he might be thought of as a candidate for the presidency came to the general from Newspaper Correspondent Virgil Pinkley in 1943, just after the Allies had finally succeeded in overrunning Sicily and landing in Italy. Ike was incredulous. "To say that I was astonished by Pinkley's suggestion is far from an exaggeration; my instant reaction was that he was something of a humorist. 'Virgil,' I said, 'you've been standing out in the sun too long...
...Angeles Times (circ. 462,257), Norman Chandler's eight-year-old Los Angeles Mirror-News (308,594) is liberal Republican in outlook, breezy in style-and heavily in the red. Last week Chandler announced the "resignation" of the Mirror-News's independent-minded Editor-Publisher Virgil Pinkley, 50, onetime vice president and European manager of the United Press. Pinkley's successor: Hugh A. ("Bud") Lewis, longtime city editor of the Times. His probable first step: to attune the Mirror-News's editorial policy more closely to the Times, dropping such Ike-chiding editorial-page features...
Full Size. Last week the Mirror got ready for another big step to try to make its own way. Publisher Pinkley announced that beginning next month the Mirror will change its format again, this time into a full-size, eight-column paper like its morning sister, the Times. Pinkley said the change was the result of a poll which showed that its readers, 6-to-1, preferred an eight-column paper. "Besides," added Pinkley, "Los Angeles just isn't a tabloid town. Tabloids thrive where two things exist: dense population and good public transportation; Los Angeles has neither...
...size ads instead of placing them in the tabloid-size Mirror. The change would give the Mirror a chance at some of this revenue. "When we make the changeover," says Owner Chandler, "we anticipate our losses will be cut from between $6,000 to $8,000 a week." Publisher Pinkley hopes that the new full-size Mirror will hit the 300,-ooo reader mark. Says he: "I doubt that any metropolitan newspaper can make money with less than a 300,000 to 325,-ooo circulation...