Word: pinkley
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Publisher Virgil Pinkley and his boss, Times Publisher Norman Chandler, preferred not to raid staffs of papers like the New York Daily News to get tabloid know-how for the jazzy paper they hoped to put out. Instead, they picked up local talent; for a city editor they got florid Ralph ("Casey") Shawhan, an ex-Hearstling who knew the town well but had turned to movie pressagentry five years...
Newsmen wondered whether Pinkley and crew could learn the tricks of the tabloid trade fast enough to weather the rough days ahead. There were rumors that Hearst had shipped in 600 tons of extra newsprint in preparation for a ding-dong circulation...
...newspaper. It will appear in the fall . . . and will be housed in our new annex. If anybody asks you about this, tell him you don't know the details." Then he introduced its new publisher, who (to nobody's surprise) turned out to be ex-U.P.man Virgil Pinkley...
...mysterious annex housed huge new presses, a topnotch photo lab, a complete city room-facilities to turn out another paper as big as the morning Times itself (circ. 400,000 daily, 800,000 Sunday). Publisher Norman Chandler had just appointed 40-year-old U.P. Vice President Virgil Pinkley, a Southern Californian with both editorial and business experience, as his "executive assistant." He had also purchased a new paper mill. And within a month, the Times had signed on 25 new staffers, was quietly organizing them into reporter-photographer teams. Stringbean-shaped U.P. man Phil Ault, who had worked with Pinkley...
...rumors were right, Pinkley looked like a good man for the new paper's top job. As U.P.'s vice president and European general manager, Pinkley averaged 200,000 miles a year, acquired a travel agent's memory for train and plane schedules. He also developed a fondness for playing with words, congratulating U.P. staffers for stories with plenty of "zoomo," "zippo" and "peppo." What did he think about the zoomo annex, its zippo presses and the prospects of a peppo afternoon paper? Said Pinkley blandly last week: "It's a highly rentable office building...