Word: pinks
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Dates: during 2000-2009
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...lyrical abstraction where even Picasso did not care to tread. Or was it, did not dare to? In the postwar era, as Picasso's powers of invention were waning, the Americans entered the rooms to which he had given them a key but had never entered. Just look at Pink Angels, in which de Kooning deconstructed Picasso's deconstructions of human form. In a picture like Figure, from 1927, Picasso demonstrates how human anatomy can be stretched to the breaking point. Two decades later de Kooning shows how it can be exploded. He doesn't just pull the figure apart...
Other activists are worried that the sheer ubiquity of pink-ribbon campaigns creates an illusion that all is well in the world of breast-cancer research and treatment. "When companies make breast cancer so pink and pretty and upbeat, too many people think we're close to getting answers and that breast cancer isn't the problem it once was," says Fran Visco, president of the National Breast Cancer Coalition. "That's not the right message. We may have raised awareness, but incidence rates are higher than they were 30 years ago. We don't know how to prevent...
Komen, which has raised $775 million for breast-cancer research, screening, education and treatment since it was established in 1982, makes a point of transparency about its pink campaigns, as do at least two other large charities: the Avon Foundation Breast Cancer Crusade and the Breast Cancer Research Foundation (BCRF), started by Evelyn Lauder. Komen, for instance, insists that partners in pink-ribbon promotions reveal what percentage of sales will be allocated to the charity and how the money will be spent. They do not, however, require corporate partners to divulge the profits from the products or the amount spent...
While it's hard to fault the intentions of any corporation or nonprofit that raises money for breast cancer, critics of pink-ribbon funding say that even though a lot of money is raised, it isn't necessarily being spent in a thoughtful, coordinated manner. "There's a lot of duplication on how we fund research, and there are huge gaps as well," explains BCA executive director Barbara Brenner, who would like to see more research on the environmental causes of breast cancer...
...breast-cancer-awareness month gets under way, American consumers are expected to generate millions of dollars for charities by buying pink. That is clearly a good thing. But consumers who want to ensure that their dollars will really make a difference "have to do their due diligence," urges Susan Arnot Heaney, director of corporate responsibility at Avon. In other words, take off those rose-tinted glasses, ask questions and read the fine, pink print...