Word: pinks
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...year more than the male national average; among lesbians, the premium is $12,000. (It's a similar story in France, too.) Hence, for advertisers - whether dreaming up mainstream publicity fit for a gay audience, or appealing directly via gay media - it's cool to think pink. "This is an important market [with] good levels of disposable income," says a spokesman for British Airways, whose ads - like the one marking its commitment to EuroPride '06 - appear in gay media both in print and online. That publicity has delivered the airline "good success in terms of driving revenues," he adds...
...Pink Martini, a jazz/world band led by pianist Thomas M. Lauderdale ’92, has given Forbes the perfect venue to do just that. Lauderdale spent his undergraduate years at Adams House, where he was famous for wearing expensive women’s evening gowns to the dining hall and throwing extravagant shindigs—one of which forced the closing of the former house pool. He’s parlayed that exuberance into 14 beautifully composed songs on 2004’s “Hang On Little Tomato.” The album is instrumentally immaculate, orchestrally...
This sense of balance means that while Pink Martini channels other artists and styles, their music never feels derivative. But beyond balance, the group earns its allure from a certain reserve. Even at their most lush and enthusiastic, they never seem to be moving at full kilt—neither offering full volume, full energy, or full emotion...
However, where one would usually chock this up to frustrating intransigence, Pink Martini seems instead to be searching for reciprocity. The crispness of their songs is evidence of the joy they take in their music, but they expect their audience to contribute as well. It’s beautifully illustrated on “Dansez-Vous,” where a whispered chant of “dance, dance, dance” meets a simple statement of purpose...
...Pink Martini doesn’t lay itself bare on “Hang on Little Tomato.” Rather than force themselves on the audience, the songs invite listeners to partake of the band’s energy, urging them to find as much joy in the music as the musicians themselves...