Word: pinpoint
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Dates: during 2000-2009
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Your cell phone is spying on you, but don't be afraid. Thanks to better mapping technology and hyperlocal services tailored to the small screen, the latest wireless gadgets can automatically pinpoint your location and then direct you to everything from the nearest Chinese restaurant to where your friends are hanging out. And while it may seem creepy to have your phone keeping tabs on you even when you're sleeping, this isn't some Homeland Security nightmare. It's just an easier way to find people and places nearby...
...instance, she might work on finding a boyfriend who wishes to bring her sexual pleasure in “female terms”—that shouldn’t be too hard, given how progressive most modern Harvard men are. Alternatively, visiting a psychiatrist to try to pinpoint the reason she feels the need to talk about her menstrual cycle with people she runs into on the street might be useful. Visiting a strip club is not going to help her become a fuller person—unless she’s looking for a backup plan...
...Panama gives them a new, cleanly designed online spot where they can plan, track and change ad campaigns in progress. It may help improve Yahoo!'s return on investment in that arena because it gives advertisers more leeway in targeting specific geographic areas. A pizza-shop owner can pinpoint his pitch to local diners who search for pepperoni, for instance. "Geo-targeting is huge," says Neisser. The company is also adding a mobile search tool that will eventually extend Panama's reach to cell phones. The new services should help Yahoo! close the revenue-per-search gap, although the improvement...
...service isn't perfect: some ISPs have balked at subscribers sharing their Internet access, and while fon.com's searchable maps help you pinpoint every FON-friendly hotspot in the world, there are many areas where service is thin on the ground. Still, for the cost of an ordinary wi-fi router, it's like getting a wireless couch to crash on in dozens of major cities...
...telling a bank from a stockbroker was becoming more and more difficult - a one-stop regulatory authority, parliament concluded, appeared best suited to serving the industry. (For companies operating in the U.S. and much of Europe, no such single body exists.) The fsa's remit: working with firms to pinpoint potential risks long before things go wrong, rather than simply prescribing rules. While the U.K. watchdog listens, suggest industry representatives, U.S. regulators prefer to bark. The U.S. Sarbanes-Oxley Act, a 2002 response to the accounting scandals that toppled Enron and WorldCom, was intended to stiffen standards of corporate governance...