Word: pinpointing
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...does this matter? Because, say Eric Cadora and Charles Swartz, who run the Justice Mapping Center, if you can pinpoint the few-block area that produces the most criminals, you can create programs that specifically target the problems of the people who live there and help them avoid the behaviors that land them in jail. That, in return, could save millions of dollars. New York State spends $42,000 an inmate a year. Multiply that by the number of prisoners who grew up on the same streets in parts of Harlem, the Bronx and Brooklyn, and you get what Cadora...
Your cell phone is spying on you, but don't be afraid. Thanks to better mapping technology and hyperlocal services tailored to the small screen, the latest wireless gadgets can automatically pinpoint your location and then direct you to everything from the nearest Chinese restaurant to where your friends are hanging out. And while it may seem creepy to have your phone keeping tabs on you even when you're sleeping, this isn't some Homeland Security nightmare. It's just an easier way to find people and places nearby...
...instance, she might work on finding a boyfriend who wishes to bring her sexual pleasure in “female terms”—that shouldn’t be too hard, given how progressive most modern Harvard men are. Alternatively, visiting a psychiatrist to try to pinpoint the reason she feels the need to talk about her menstrual cycle with people she runs into on the street might be useful. Visiting a strip club is not going to help her become a fuller person—unless she’s looking for a backup plan...
...Panama gives them a new, cleanly designed online spot where they can plan, track and change ad campaigns in progress. It may help improve Yahoo!'s return on investment in that arena because it gives advertisers more leeway in targeting specific geographic areas. A pizza-shop owner can pinpoint his pitch to local diners who search for pepperoni, for instance. "Geo-targeting is huge," says Neisser. The company is also adding a mobile search tool that will eventually extend Panama's reach to cell phones. The new services should help Yahoo! close the revenue-per-search gap, although the improvement...
...service isn't perfect: some ISPs have balked at subscribers sharing their Internet access, and while fon.com's searchable maps help you pinpoint every FON-friendly hotspot in the world, there are many areas where service is thin on the ground. Still, for the cost of an ordinary wi-fi router, it's like getting a wireless couch to crash on in dozens of major cities...