Word: pintos
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Dates: during 1970-1979
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...many expensive options that can almost double the price of a $2,200 subcompact. The extras include "deluxe" gas caps, fake woodgrain treatments for station wagons, air conditioning and more powerful (and gas-thirsty) engines. For $300, Custom-glass, Inc., of Costa Mesa, Calif., will even convert a Ford Pinto into a "Mini Mark IV" Continental by revamping its rear end and giving it a nose bob. Why go to all that bother to doll up a compact with all the frills? Detroit's backseat psychologists have this explanation: the U.S. consumer figures that buying a small car makes...
...business. Swanson expects a profit margin of 20% by the end of this year; in three years, he expects his income to double. Ben Tre is a bit too quiet for Swanson's expansive Texas tastes, but friends back home keep him supplied with his favorite jalapeno peppers, pinto beans and Gouda cheese. "Once I get rich," he says, "I'll get good cigars shipped in from San Antonio...
...Ford Pinto (98-cu.-in. engine, manual transmission), 21.4 m.p.g...
...compact Hornet in 1969, being a little different meant designing a car that would also serve as the basis for the company's entry in the subcompact sweepstakes. Instead of designing a whole new subcompact, as GM did with its Vega and Ford with the Pinto, American Motors spent a remarkably low $5,000,000 and simply cut down the Hornet. As a result, the company produces the only subcompact with a six-cylinder engine (the others have four cylinders). Its latest gimmick is to offer optional denim upholstery by Levi Strauss. Together, the Hornet and Gremlin ring...
Thompson has been drifting into trouble for some time, a victim of bad luck, overconfidence and the relentless forces of change. In the past year and a half the agency has lost $50 million in billings, including such choice accounts as Ford's Pinto and Maverick cars, the domestic advertising for Pan American and Singer and all of Firestone. Thompson has snared about $30 million in new business during this period, so its net loss in billings over the 18 months has been held to about $20 million. Still, disenchanted investors have sent its stock tumbling from a high...