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...contend that the stronger bumpers will hold down damage costs, oppose such a move. But they also maintain that the weighty, expensive bumpers U.S. carmakers are using are unnecessary. The bumper on the West German Opel, for instance, is as strong as the steel one on the new Ford Pinto, yet it weighs only a third as much. The outcome of the bumper battle is still in doubt...

Author: /time Magazine | Title: AUTOS: Detroit's Gamble to Get Rolling Again | 2/10/1975 | See Source »

...recognizing and responding fast enough to the public's growing preference for small cars. Between 1965 and 1973, sales of small imported cars jumped 200%, to 1.7 million. This evidence of the change in tastes was later reinforced by the popularity of such subcompacts as the Ford Pinto, the Chevrolet Vega, the American Motors Gremlin and the Dodge Colt. American Motors Chairman Roy Chapin read the signs astutely and steered his faltering company almost exclusively into small cars-a providential move that greatly helped...

Author: /time Magazine | Title: AUTOS: Detroit's Gamble to Get Rolling Again | 2/10/1975 | See Source »

...boost, average list prices now stand about $1,000 above what they were 16 months ago. But small-car prices jumped about 25%, while those of full-size models went up only an average of 15% during that period. For example, the cost of Ford's latest subcompact Pinto has climbed 27%, to $2,919; Plymouth's Duster is up 29%, to $3,243. By contrast, full-size Dodge Monacos have increased 18%, to $4,605, and Ford...

Author: /time Magazine | Title: AUTOS: Detroit's Gamble to Get Rolling Again | 2/10/1975 | See Source »

Next month Ford's Mercury division will introduce the Bobcat, a fancied-up, $3,000-plus version of the Pinto, as its entry in the small-car field. Ford has also come out with two trimmed-down models aimed at the standard-car buyer: the Mercedes-size Granada and Monarch, which are 26 in. shorter, 8 in. narrower and more than half a ton lighter than the standard-size sedan, but longer on mileage (between 18 and 26 m.p.g. on the highways...

Author: /time Magazine | Title: AUTOS: Detroit's Gamble to Get Rolling Again | 2/10/1975 | See Source »

...will get a rebate of $200 on compacts and subcompacts, including Chevrolet's Vega and Oldsmobile's Omega. Buyers of Chevrolet's sporty new Monza 2 + 2, or Buick's Skyhawk will receive $500. Ford is offering $200 on small economy cars such as the Pinto and $500 on small luxury cars such as the Mustang II Ghia. American Motors will pay rebates of $200 on Hornet compacts and Gremlins and up to $600 on certain Matador models. Chrysler will pay rebates of up to $300 on big as well as small cars, but the models...

Author: /time Magazine | Title: AUTOS: Detroit's Sale: Everything Goes! | 2/3/1975 | See Source »

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