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...compact Hornet in 1969, being a little different meant designing a car that would also serve as the basis for the company's entry in the subcompact sweepstakes. Instead of designing a whole new subcompact, as GM did with its Vega and Ford with the Pinto, American Motors spent a remarkably low $5,000,000 and simply cut down the Hornet. As a result, the company produces the only subcompact with a six-cylinder engine (the others have four cylinders). Its latest gimmick is to offer optional denim upholstery by Levi Strauss. Together, the Hornet and Gremlin ring...

Author: /time Magazine | Title: AUTOS: The Mouse That Varoomed | 11/20/1972 | See Source »

Thompson has been drifting into trouble for some time, a victim of bad luck, overconfidence and the relentless forces of change. In the past year and a half the agency has lost $50 million in billings, including such choice accounts as Ford's Pinto and Maverick cars, the domestic advertising for Pan American and Singer and all of Firestone. Thompson has snared about $30 million in new business during this period, so its net loss in billings over the 18 months has been held to about $20 million. Still, disenchanted investors have sent its stock tumbling from a high...

Author: /time Magazine | Title: ADVERTISING: The Troubled Brahmin | 11/6/1972 | See Source »

...physical fitness authority east of the Mississippi. As a healer of the sick. Gamble's unbridled energy may unfortunately prove his downfall. He has prescribed so many faulty home remedies to injured players that they are starting to lose faith in his power. In fact, as quarterback Tom Pinto said last week, "We've got so many injuries it's unbelievable. Don't tell Harry, but, as of right now, I'd say our team is one of the best commercials going for the practical merits of Blue Cross and Blue Shield...

Author: NO WRITER ATTRIBUTED | Title: Dake It or Leave It | 11/4/1972 | See Source »

Penn has three quarterbacks Gary Shue, Marc Mandel, and Tom Pinto--who can throw the ball adequately. But none of them has shown the ability to consistently move the team. Pinto had such a poor academic record in high school that he was told not even to apply to Harvard a slight that he has announced he intends to avenge. Halfback Bellizeare was also discouraged from applying to Harvard...

Author: By Evan W. Thomas, | Title: Football Team Favored Over Pennsylvania Today | 11/4/1972 | See Source »

Another Quaker quarterback, Tom Pinto, ranks fourth in total offense, averaging 137 yards per game. Harvard's Eric Crone ranks sixth with a 130-yard game average...

Author: NO WRITER ATTRIBUTED | Title: Penn, Yale Offensive Units Preparing For Clash With Top-Ranked Crimson | 11/2/1972 | See Source »

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