Word: pintos
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...last year's 4-5 Quakers indicates that this is a dubious asset. Pancho Micir, the Quakers' good roll-out quarterback, has graduated, but despite reports that Penn had no one to replace him, the fans at Franklin Field saw a 28 point offense sparked by sophomore quarterback Tom Pinto last Saturday. Admittedly, the victim was Lehigh, which has lost to Penn for the last 52 years in a row. Despite the promising offense and considerable depth on defense, the Quakers will be vying for the cellar again this year...
Automakers face another problem that is increasingly common in U.S. industry: domestic cars contain a variety of parts produced abroad. Ford officials announced that the price of its '72 Pinto, Capri and Pantera models will be hiked to reflect the surtax on such imported parts as engines and transmissions. But on domestically produced cars, the big three rolled back scheduled increases averaging about 5% on their entire '72 line. The lower prices will hit hardest at financially troubled Chrysler (1970 losses: $7,600,000). Generally, Ford and G.M. officials are hoping to make up for the freeze with rapidly increasing...
Those hopes flared brightly last September when the Ford Pinto and Chevy Vega began rolling off assembly lines to join the American Motors Gremlin in battling the imports. By then it was too late to keep imported-car sales from climbing to a 1970 record of 1,245,793 cars, or 14.9% of the U.S. market. American executives hoped that the availability of the three subcompacts would hold 1971 import sales to about 1,000,000 cars, or around 10% of a slightly larger market. Instead, imports so far in 1971 are accounting for 15.5% of all cars sold...
Wooing Whom? One reason, apparently, is that Detroit did not make its subcompacts quite good enough or cheap enough to win over the majority of import buyers. A stripped-down, two-door Vega, for example, sells for $2,091 (including federal excise tax and dealer preparation charges) and a Pinto for $1,944, v. $1,899 for the basic Volkswagen. The subcompacts, though, are small and cheap enough to attract many motorists who might buy bigger U.S.-made cars if they felt more flush, but whose desire for economy has been sharpened by the bite of the 1970 recession...
Consolation Level. Last week Detroit threw some reserves into the sales battle. Pontiac unveiled its first small car, the Ventura II, built on the same 111-in. wheelbase chassis as Chevy's compact Nova. Ford introduced a second model of its front-running Pinto subcompact, a "runabout" that has an upward-opening rear door much like the Vega's or Gremlin's. Increased supplies of the Vega may help to curtail sales of imports too; Chevy still has not reached its goal of building 1,600 Vegas a day, but hopes to do so in late March...