Word: pintos
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...dimension to the flamboyant competition. His bank gives an air-conditioned Cadillac Calais, whose list price is more than $7.000, to customers willing to open a $25,000 account and leave it for five years without interest. Anyone depositing $7,700 on the same terms gets a Ford Pinto. First State and another Chicago bank, Park Way, which was founded by Voss in 1964, also have gifts for those willing to let their cash lie fallow for two years. A depositor gets a mink coat for an account of $15,000, a snowblower...
...splash on the colors when we win." Since the Knicks are again runaway leaders, he is usually somewhere over the rainbow. He squires his girl friend around the discotheque circuit in his "Clydemobile," a white-and-canary Cadillac Eldorado that is a far cry from the Ford Pinto he pushes in TV commercials. His Knick salary plus endorsements, speaking engagements, interests in an athletes' managing firm and a hair-styling salon will earn him more than $100,000 this year. He needs it to support his weakness for maxicoats. Among his favorites: a pair of leather numbers with mink...
Ford Motor could not have picked a more crucial moment to tap lacocca's well-incubated talents. Despite the company's present good fortune with the Maverick and the Pinto, profits are being squeezed hard by rising costs and Government pressure for safety and antipollution development. Just after his appointment. lacocca declined a $100 bet on whether Henry Ford's prediction of a 9.7-million-car year was possible in 1971. "Consumers have the money," he said, "but in their present mood it is doubtful that they will spend it. We have just finished an auto strike...
Forthcoming issues promise to be no better. "Moneysworth's investigators," the magazine claims, evaluated three new U.S. minicars. Fact is, the tests involved only one "investigator," Sam Julty, a freelance New York writerbroadcaster. He had the use of a Pinto, which gets top rating, for just two hours. And, though Julty is a former automobile mechanic and service manager, he merely looked under the hoods at the engines. "I would call my report," he says, "a poor man's version of what Consumer Reports does. I did not have the facilities to do a comprehensive job. I wish...
...this year's big weapon is the small car. Largely to combat the inroads made by the imports, which have lately captured more than 15% of the nation's auto market, American Motors has brought out the Gremlin, General Motors has introduced the Vega, and Ford the Pinto. In anxious counterattack, Germany's Volkswagen and Japan's Toyota are mounting an assault with new models at prices that remain equal to or lower than those of competitive U.S. cars...