Word: pioneering
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...found that 22% of college students were buying energy drinks. The drinks are the fastest growing sector in the beverage business. After earning a mere $12 million in 1997, they now account for $1 billion of the $60 billion U.S. soft-drink market. Red Bull was the energy-drink pioneer, and still commands a share of more than 60%, but there are more than 200 challengers to the throne, many of which have attracted cultlike followings...
...crop of contenders that has sprung up in the wake of Martha's mess is staggering. As well as "Down Under Martha" (Hay), there's "lowbrow Martha" (Semi-Homemade's Sandra Lee), "pioneer Martha" (MaryJane Butters of Moscow, Idaho), "Gen X Martha" (Katie Brown) and, following the launch of her Kmart clothing and home collection, Thalia Sodi, who will debut a magazine this month that will crown her "Latina Martha." There's even a host of "anti-Marthas," including Dan Ho, whose Rescue magazine is pitched to those in "Martha recovery." While they all tout their own particular niche, what...
MaryJane Butters ("pioneer Martha") can tell you how to raise a pig. A few years back, she was camping out under the elements because she couldn't afford to rebuild her cottage after it burned down. Today she has a $1.3 million, two-book deal with Random House's Clarkson Potter. In her first title, due out in 2005, Butters, who made not having to leave her farm to do a book tour a condition of signing the deal, is expected to address everything from livestock to slipcovers...
Four years ago, Pioneer Electronics revolutionized the DJ scene by building a CD turntable that allowed users to scratch and mix digital discs just like the old vinyl ones. Now Pioneer has introduced the DVJ-X1 ($3,299; pioneerprodj.com) the world's first DVD scratch-and-mix turntable. When you load up a DVD and start manipulating it--scratching just like a club DJ--the video on a TV monitor or projector reacts in perfect synch. Pioneer hopes the device will inspire a wave of DVD VJs to create new forms of visual entertainment. Imagine, at a dance club, looking...
...nothing sacred? Long before Bridget Jones and Carrie Bradshaw made the suffering singleton chic, a neurotic, noseless career woman was a pioneer among Neanderthals like Hagar the Horrible. Now CATHY, the funny papers' eternal (or since 1976) bachelorette, will get a marriage proposal. The chubby cartoon icon has been warring with boyfriend Irving in recent strips, but he will finally pop the question on Valentine's Day. How Cathy responds is under wraps. Next to a photocopier somewhere, Dilbert is kicking himself...