Word: pioneeringly
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Everybody—students,professors and other faculty alike—came here with some notion of being a pioneer, part of a group of people who would rightly capture the media attention for our various endeavors. But the media should not reward us if those endeavors don’t truly turn out to be newsworthy. There’s a media assumption out there: That this is Harvard’s world, and everybody else is just living in it. In reality, I’m sure there’s more news out there. It?...
...Guitar Nation,” follows the determined 2002 search for the first U.S. air guitar champion. While vying for this title, national contenders David “C-Diddy” Jung and Dan “Björn Türoque” Crane pioneer a new American pastime, creating a cult following for their sport in the process. That night, I was invited by none other than the film’s director, Alexandra Lipsitz, to join the cast and crew for an “All-Star Air-Off.” Rocking steady with...
...real estate, then rental cars (Avis). Its share price rose almost 2,000% in four years, and Silverman's net worth rocketed toward $1 billion. He was hailed as a genius. Then, in 1997, he merged HFS with direct-marketer CUC to form Cendant. CUC was an e-commerce pioneer, giving Silverman a tangential link to the Internet bubble. Under CEO Walter Forbes, now awaiting jail, CUC was also a pioneer at fabricating earnings, Silverman later discovered. This was the first of the big end-of-the-century accounting scandals, and though Silverman and Cendant survived it, the disaster cost...
Procter & Gamble, a pioneer in the field, has been taking control of word of mouth for six years through its Tremor division, which has enlisted 225,000 teenagers to tell their friends about brands like Herbal Essences and Old Spice. Last year, figuring the strategy could be just as effective with adults, P&G signed up 500,000 volunteers, all mothers, for Vocalpoint, a program in which the moms evangelize about pet food, paper towels and hair color. P&G gives the women marketing materials and coupons, but they are free to say whatever they like (or nothing...
BERLIN, 1936 Cinema pioneer and accused propagandist Leni Riefenstahl set a new standard for sports photography with Olympia, her film of the Nazi-hosted games. To the end, she maintained that art, sport and politics collided--but didn't collude...