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Levitt describes his favored subject matter as "questions that are too embarrassing and degrading for other economists to find interesting." The pioneer at using economic methods to explore subjects not normally seen as economic was Levitt's Chicago mentor, Gary Becker, who won a Nobel in 1992 for his work on marriage, crime and other topics. A few years ago, another economist applauded this work as "economic imperialism" because it invaded realms dominated by sociologists and political scientists...

Author: /time Magazine | Title: Is the World Ready for Freakonomics Again? | 10/26/2009 | See Source »

...overtones. For 
the 1948 Summer Games in London, the relay's first runner, a Greek army 
corporal, symbolically removed his military uniform before setting off. Four
 years later, the first torch relay for Oslo's Winter Olympics started in Morgedal,
 Norway, the birthplace of skiing pioneer Sondre Norheim. That relay also featured the
 torch's first trip in an airplane. (For the 1992 Winter Olympics in
 Albertville, France, the torch got an upgrade, flying from Athens to Paris on the famed Concorde jet.) The relay was first televised in 1960, when CBS broadcast part...

Author: /time Magazine | Title: The Olympic-Torch Relay | 10/26/2009 | See Source »

...pretty much a no-brainer," explains Lyngholm during a tour of the facility. He is an academically trained forester who for many years ran Northwest lumber mills but now enjoys being perceived as "one of the good guys" for running such a green operation. Idaho's system was a pioneer, coming on-line in 1986, and has been evolving since 2002 under Lyngholm, whose innovations include erecting a large building for stockpiling wood chips for times of supply shortages. The plant also burns campus landscape trimmings and discarded wooden cargo pallets. (See new ways to boost energy efficiency...

Author: /time Magazine | Title: How Wood Chips Can Keep You Warm — and Green | 10/24/2009 | See Source »

...hard to believe that an amply educated, allegedly intellectually eager woman like mother Eliza Welsh, the character played by Uma Thurman in Motherhood, would be at all surprised to find herself dissatisfied with frazzled days spent tethered to a stroller. But she genuinely seems to consider herself a pioneer, a truth teller of the not-entirely-pleased stay-at-home...

Author: /time Magazine | Title: Uma and Motherhood: A Parody Waiting to Happen | 10/23/2009 | See Source »

...automobiles and appliances that have rearranged the national energy debate. Yes, it was also an early adopter of subprime mortgages - Countrywide, Golden West and IndyMac were all California-based - but life on the frontier has always been risky. "This is the most dynamic place for change on earth," genomic pioneer J. Craig Venter said on a recent tour of his San Diego labs, where researchers are studying ways to convert algae into oil, coal into natural gas and human wastewater into electricity. "That's why we're here." Dressed in shorts, flip-flops and a crazy-loud floral shirt...

Author: /time Magazine | Title: Why California is Still America?s Future | 10/23/2009 | See Source »

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