Word: pioneers
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Meanwhile, Big Fat Promotions, a stealth-marketing pioneer based in New York City, says (without naming its clients) that it has paid bar "leaners" to casually talk up the merits of certain liquors, doormen to pile up packages from a particular online catalog company in the lobby of their building, mothers to talk about a new laundry detergent at their kids' little-league games and commuters to play with a new PDA on the train home. Jonathan Ressler, 38, who founded Big Fat (one look at the loud, hulking New Jersey native, he says, and you will know where...
...might think, after seeing the barrage of bad news about the major airlines, that the entire industry is going to be stuck on the tarmac by Thanksgiving. But far from all the chatter about bankruptcies and cutbacks, a few enterprising carriers are quietly soaring. Discount pioneer Southwest is readying its first transcontinental flights, from Baltimore, Md., to Los Angeles, starting this fall, while New York City-based upstart JetBlue is adding more flights on the West Coast and in Florida. These and other discount carriers today account for 20% of domestic air travel, up from...
...founder of Environmental Financial Products, based in Chicago, is one of several innovators who think the key to stopping global warming is to encourage companies to cut greenhouse-gas pollution by making it profitable for them to do so. The trick, contends the economist, who was a pioneer in the development of financial futures contracts at the Chicago Board of Trade, is to create a market in permits to emit greenhouse gases. "The power of the free market is that it can restore nature's wealth as it increases financial wealth," Sandor says. Just how much wealth? He estimates that...
...KITTY YEN Airline Pioneer...
...companies that are relatively disconnected from conditions in the U.S. In a period of weakness for the U.S., the best foreign funds will be those that own shares of local companies that don't do a lot of business in the States. These funds, like Pioneer Emerging Markets and Dreyfus Emerging Markets, tend to have a small-company focus...