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...which is enough to daunt any 22-year-old millionaire pioneer. Young has a right to be scared. Even if he were Staubach and Unitas put together, he might still have to be Namath too. -By Tom Callahan

Author: /time Magazine | Title: Sport: Spiraling Footballs and Economies | 3/19/1984 | See Source »

...evidence comes from a remarkable automated observatory called Pioneer Venus. Since late in 1978 the 810-lb. machine has been circling Venus, probing it with a battery of instruments, including radar. The devices, said Pioneer Venus scientists meeting at NASA's Ames Research Center near Mountain View, Calif, have revealed that under Venus' clouds is a landscape almost as dramatic as the earth's: sprawling plateaus, mountains as high as Everest and great chasms similar to terrestrial rift valleys...

Author: /time Magazine | Title: Science: Signs of an Angry Goddess | 2/27/1984 | See Source »

Analyzing data from Pioneer's ultraviolet spectrometer, the University of Colorado's Larry Esposito found that 1978 sulfur dioxide levels in the Venusian atmosphere were 50 times as high as expected. Since then, the sulfur dioxide lev els have been slowly tapering off, just as they drop after a major volcanic eruption on earth. Another investigator, Fred Scarf of TRW Inc., the spacecraft's builders, disclosed that an on-board instrument called a plasma-wave detector had recorded repeated lightning discharges over two mountain regions. On earth, such electrical activity commonly accompanies volcanic outbursts...

Author: /time Magazine | Title: Science: Signs of an Angry Goddess | 2/27/1984 | See Source »

John K. Fairbank '29, Higginson Professor of History Emeritus and a pioneer in the field of China studies at Harvard, said the gift would help promote "a new wave of interest" in East Asian studies at Harvard...

Author: By George A. Whiteside, | Title: Harvard Gets $1 Million Gift To Promote China Research | 2/9/1984 | See Source »

DIED. Rosser Reeves, 73, Madison Avenue's high-powered guru of the hard sell, and chairman from 1955 to 1966 of Ted Bates, which he helped make one of the top five ad agencies in the world; of a heart attack; in Chapel Hill, N.C. A pioneer of political commercials (for the 1952 Eisenhower campaign), he preached against mere "show window" ads that win art-direction awards, emphasizing instead a product's "unique selling proposition." Samples of his credo at work: ads for M & M candies ("They melt in your mouth, not in your hand"), and Anacin ("Fast...

Author: /time Magazine | Title: Milestones: Feb. 6, 1984 | 2/6/1984 | See Source »

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