Word: pipes
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Dates: during 1990-1999
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...about respecting the stone, about being absolutely core. The stone, according to Volcom president Richard Woolcott, 33, "represents the buzz from a good skate session or riding a 10-ft. wave at pipe. The stone represents the euphoric state of riding...
...million in annual sales. "Look at Nike. They're the best marketing machine in America, and they couldn't buy their way into skateboarding." Ironic that in the pre-nose-ring generation, Nike invented core. Coreness can reach ridiculous extremes. Almost every Velcro Valley firm has erected a half-pipe skateboard ramp on its premises. "We used to have one right out in the middle of the place," says Volcom's Woolcott, "but skateboards were, like, hitting people at their desks." Bummer...
Honest immersion in one's studies, of the type which writing a good thesis demands, for example, is a pipe dream both during the semester and during reading period, in large part because it is not the objective of college to inspire such focus. The raw amount of reading, writing, problem sets we have assigned to us indicates that the emphasis in college lies on quantity and method, not quality. Rigid paper deadlines, which are an otherwise meaningless convention, illustrate this point...
Unfortunately, as long as Armageddon grosses over $200 million compared to the $3 million pulled in so far by Life is Beautiful, Hollywood will not have the impetus to change its ways. However, pushing for partial reform is not a pipe dream. Viewer revolt against megablockbusters has already begun in small measure. Predicted cash cows such as Deep Impact and Godzilla brought in less than expected at the box office. If the failure of these films starts a trend, then studios may begin to re-emphasize plot lines more over explosions. Though Hollywood may never become a mecca for high...
...some more stuff on this thing, dude," Meyerdirk said encouragingly, handing his friend an orange pipe-cleaner. The two were excited about the event, especially the late-afternoon dance-a-thon intended to raise money for Best Buddies...