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...last night of finals before the winter break at the University of California, Los Angeles, junior Aaron Rothe, 20, was ready to celebrate. So together with a couple of buddies, he made his way to a local cafe, where they sparked up a water pipe and took turns inhaling its piquant smoke. No, California hasn't legalized the recreational use of marijuana. At cafes around UCLA and in college towns across the country, students are passing around the hookah, the ancient Middle Eastern water pipe filled with sweetened tobacco...

Author: /time Magazine | Title: Healthy or Not, the Hookah Habit Is Hot | 1/27/2003 | See Source »

...hope of finding a place in modern mental-health care, however, its practitioners are trying to change with the times. One way they're doing that is by dropping the austere, formal pose of the classic Freudian analyst. "The image of Sigmund Freud sitting there smoking on his pipe is nothing like the modern 21st century analyst," says Kerry Sulkowicz, chairman of the committee on public information at the American Psychoanalytic Association. In modern psychoanalysis, that formal reserve is disappearing, and the analyst's personality comes much more into play in treatment. "The process is far more transparent today," says...

Author: /time Magazine | Title: Talk Therapy: Can Freud Get His Job Back? | 1/20/2003 | See Source »

...think of Wal-Mart as a huge pipe organ with thousands of stops that executives constantly pull and push. Early on the day after Thanksgiving 2001, one of the busiest shopping days of the year, the system was reporting slow sales of a boxed computer-and-printer combo for which merchandisers had had high hopes. But one location was bucking the trend. A quick call from headquarters determined that the store manager had cut open one of the stacked cartons so shoppers could see they got both machines for one price. Soon a message went to all other stores: open...

Author: /time Magazine | Title: Can Wal-Mart Get Any Bigger? | 1/13/2003 | See Source »

...laundry detergent. Wal-Mart used to stock its stores all over the U.S. by using one of 18 basic display "modulars" for detergents until one of the buyers began to analyze the numbers. Now there are 288 of them. One can think of Wal-Mart as a huge pipe organ with thousands of stops. On a busy shopping day in November 2001, the system was reporting slow sales of a boxed computer-and-printer combo for which merchandisers had had high hopes. But one location was bucking the trend. A quick call from headquarters determined that the store manager...

Author: /time Magazine | Title: Inside The World's Biggest Store | 1/12/2003 | See Source »

...time Trent was ready to start the seventh grade, his family had moved to Pascagoula, where his father got a job as a pipe fitter in the shipyard. Trent was too small for football, so he played tuba in the band. He had such a space between his front teeth that he was nicknamed "Gap." But he was smart and friendly, discreetly helping classmates with homework and lavishing attention on kids like himself who weren't athletic or attractive. "And you know what?" he once told Time. "Turns out we were the majority...

Author: /time Magazine | Title: Tripped Up By History | 12/23/2002 | See Source »

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