Word: pirelli
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Dates: during 1950-1959
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...Germany's Daimler-Benz had to rebuild almost from scratch, estimates that 80%-90% of its mammoth complex (1959 production: better than 260,000 units) is new since World War II. France's booming aluminum industry boasts that its technology is second to none. Italy's Pirelli tire and rubber company claims the same. Led by Germany and France, the industrial nations of continental Europe have boosted their gross national product 100% (to $212 billion) in ten years, turn out 250 million tons of coal (17% of the world total), some 65 million tons of steel...
...Pirelli put in cafeterias to give all workers at least one big meal every day at a nominal fee of eight lire (about 1?) per meal. Sample menu: minestrone, roast veal, vegetables, cheese, dessert, half a pint of wine. Workers can go to free vacation camps on the Italian Riviera; their children can go to the Italian Alps in summertime, while retired oldsters can spend their waning years in a free home at Iduno, near Lake Como. As individual productivity has gone up to double prewar records, Pirelli has rewarded his workers with repeated pay boosts, pushed their real wages...
...champion of free enterprise Alberto Pirelli expects to keep his company growing, and workers' living standards rising. Says he: "I hope we never stop." Suiting his action to his words, President Pirelli jauntily set out for North America this week to inspect his newest wire and cable subsidiary in Mexico, then will head north to open still another new 300-worker plant in St. Johns, Quebec...