Word: pirelli
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...director, who spent eight years in Washington as head of the OAS's Technical Cooperation Department, has set Sudene a private investment goal of $55 million for 1965-and he is well on his way. Around Recife, where new skyscrapers jostle ancient slums, Italy's Pirelli plans to build a big, new electric-cable factory, and Willys-Overland do Brasil is busy on the Northeast's first auto-assembly plant. In seven of the states, work is under way on 1,000 miles of new roads that will help nordestinos bring in the goods they need...
...dressed Leuenroth, 57, has become such a master of his market that competing corporations willingly share his services-a practice universally avoided in the U.S. Standard's 62 clients include two appliance companies, two steel mills and three drug companies, in addition to such prestigious firms as Shell, Pirelli and Helena Rubinstein. Last week Standard went to work on two more major plums: a government campaign to popularize a new anti-inflation, salary-withholding bond, and another to promote the National Housing Bank, recently organized to finance lower-class housing...
...government-subsidized iron and steel complex that will be stoked by coal from nearby deposits. A consortium of Royal Dutch/Shell, British Petroleum and Mobil Oil built a $56 million refinery that started cracking at Mersin on the southern coast last year. Recently Goodrich, U.S. Rubber and Italy's Pirelli set up plants in Turkey, and Chrysler will soon begin to assemble trucks. German businessmen opened a mushroom cannery and French entrepreneurs, discovering that Turkey is acrawl with snails, started canning escargots...
Italy's biggest steelmaker is a civil servant, but hardly servile. Says bullish-looking Ernesto Manuelli, 56, president of the state-controlled Finsider steel complex: "I have more freedom of action than a man in my position in private business. Presidents of Fiat or Pirelli often have to get their boards' permission before initiating changes. I don't." Several years ago, he rebuffed a government demand that Finsider build a plant in job-starved southern Italy, instead vastly expanded its plants in Genoa before moving down the Boot. Manuelli also publicly opposed the nationalization of Italy...
Though industrialization is just beginning in earnest, the companies that have spread branches in Greece read like a Who's Who of international business: Germany's Krupp, Italy's Pirelli, France's Pechiney and Saint-Gobain. The U.S.'s Reynolds Metals is breaking ground near Delphi for a $59 million aluminum plant using Greece's ample reserves of bauxite, and Dow Chemical has opened a polystyrene plant at Lavrion, site of ancient Greek gold and silver mines. From the rocky perch near Athens where Xerxes once helplessly watched his mighty Persian armada being turned...