Word: pirelli
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...interest. Decrying Italian financial companies as "a group of hens nesting on rocks," Merzagora's group demanded that Bastogi try to stimulate private investment rather than keep its capital in the serenity of real estate holdings. Another group, headed by Insurance Executive Ettore Lolli, joined with Tiremaker Leopoldo Pirelli to oust the conservative management of La Centrale, a holding company that had most of its $200 million portfolio in real estate and food. The new management has turned La Centrale toward a more active role in both domestic and foreign investment...
...other fields, Olivetti's business machines are known the world over. Pirelli exports tires to more than 100 countries, and has become the Continent's biggest tire company. In publishing, Milan's Fabbri Brothers created a major business by capitalizing on Italy's rising educational levels and its fascination with installment-plan buying. They brought out high-quality serializations of The Divine Comedy, the Bible and other works, now sell more than 1,000,000 copies a week on Italian newsstands. Italian designers are famed for what they do with silks and leather, and their fashions...
TRADE Italy to Russia In the Volga town of Togliatti, Fiat is building a plant for the Russians that will eventually turn out 600,000 cars a year. Last month Pirelli concluded a $50 million deal to make rubber parts for the Fiats. Italy's state-owned ENI petroleum company is ready to build a pipeline from the Ukraine to Trieste. Olivetti is in the midst of talks to supply the Soviet Union with office equipment. Almost weekly some new deal is announced in which an Italian company snaps up a contract in Russia. The man most responsible...
...Pirelli and Olivetti and a proud roster of other Italian manufacturers. He collects substantial retainers or commissions on sales from his customers and spends seven months of each year looking after their interests in Moscow. The rest of the time he lives in Turin with his wife, the former Nina Ivanovna Firsova, a onetime Intourist interpreter, and their two children...
...ITALY. Pirelli and Ceat, who account for about 75% of the country's tires, have as yet barely noticed the arrival of Goodyear and Firestone, whose plants have reached full production only within the past 18 months. But Goodyear officials believe that the Italians underestimated the extent of their economic boom and are not geared up to cope with the market. Having been in Italy far longer, Esso is now second only to the state-owned gas distributor A.G.I.P., and has increased its sales nearly 20% over the past twelve months -thanks in part to its popular "tiger...