Word: pirellis
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...generations, Italy's economy was dominated by flamboyant autocrats who pioneered the country's industrialization and ran their businesses like private principalities. There was Alberto Pirelli, who showed off his tires by sponsoring an auto trip from Peking to Paris, and Textile Mogul Giannino Marzotto, who gave his workers vacations in Russia to disillusion them about Communism. Today most of this individualistic breed is gone, pushed aside by modern management techniques, fractious unions and a long, relentless drive by the state to control, modernize and expand the country's industry...
...decline and demand for export-import financing is flagging. Italy is in the deepest trouble. Plagued by strikes and absenteeism, industrial production is running 3% lower than last year, while prices are 5% higher. Fiat, the automaker, has placed 8,000 workers on a short week; tiremaking Pirelli is offering workers in the Milan area cash gifts to quit. Zanussi, Italy's biggest electric-appliance manufacturer, plans to lay off 9,420 by year's end. Refrigerator producers reckon that the price of one of their popular models in the U.S. will rise from...
Long before Anna's real estate and construction company, Beni Immobili Italia, last year joined SACIE, a larger rival in the building business, the 60-year-old Milan matron had become rejected-and feared-by captains of Italian industry. As far back as 1956, Alberto Pirelli, the tire magnate, chose Anna to put up his empire's 32-story headquarters in Milan. "I look at the price and the quality," he said, "not the sex." Three years ago she initiated a move by major shareholders of La Centrale, a leading holding company, to take power away from...
...shortage may be ending. The American Viscose Division of FMC will start producing steel tire wire. To get the most advanced technology, American Viscose signed a licensing agreement with Pirelli, the Italian tiremaker, which has long used steel wire in its radials. Firestone has begun using steel in some of its bias-belted tires, and this year opened a plant in France to provide the necessary wire. Monsanto Co. has developed a quick and cheap process for spinning continuous strands of steel wire. The company estimates that production of the wire could reach 200 million Ibs. a year...
...Dunlop-Pirelli is a textbook case of comparative advantage. Of the 26 countries in which one or the other makes tires, they overlap only in Britain and Germany. The two chief executives -Geddes and Leopoldo Pirelli-are also a good match. Both are somewhat reserved and prone to understatement, and both have ancestral ties to their companies. Geddes' father was once chairman of Dunlop, and Leopoldo Pirelli is a member of the third generation of his family to run his company. Multinational management can present gummy problems, but Dunlop and Pirelli are determined to make...