Word: pitch
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Dates: during 1950-1959
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Newk found a practitioner in Manhattan-one Joseph Edelman of the Hypnotism Center, Inc. He spent four $25-a-half-hour sessions listening to a suave, persuasive voice tell him that he was not really afraid, that the plane would not really crash. Newk liked that kind of pitch; early last spring a chiropractor pal tried a little amateur hypnotism and temporarily relieved his arm. Perhaps, the pitcher decided, Edelman could trance him out of all the tensions that sweat up his palms and take the hop off his high hard one in the big innings of a big game...
Dose of Urgency. When it came time next day to present domestic proposals to Republican leaders, the only Cabinet member with a ready-to-deliver program was Labor Secretary James Mitchell (see LABOR). Postmaster General Arthur Summerfield renewed his pitch for postal rate increases. Health, Education and Welfare Secretary Marion Folsom promised to develop some sort of plan to improve U.S. scientific training (significantly, Folsom said nothing whatever about the Administration's last school construction program, which was killed in the House). Agriculture Secretary Ezra Taft Benson talked about saving $500 million by eliminating the acreage reserve section...
...their private property. Occasionally a Firestone will comment on a show, but, says McGinness, "they never do or say anything before it goes on." And although Voice has probably sold a lot of low-priced and quality tires (and in its TV version is expanding its sales pitch), it has also gone a long way toward realizing Harvey Sr.'s "hope and desire" that The Voice of Firestone "become a source of pleasure . . . and that your enjoyment may bring us closer together and leave you with a kindly feeling toward the organization that is so happy to serve...
...While FCC scanned the air waves for any trace of an adman's use of "subliminal perception" in a pitch to the viewer's subconscious mind (TIME, Nov. 18). one TV station announced that it has been trying the technique for two months. WTWO in Bangor, Me. superimposes the suggestion "Write W-TWO" once every eleven seconds on certain of its TV shows, in a flash too swift for conscious perception. The station promised to keep FCC posted on the experiment; so far, a spokesman admitted, the results in the station's mail volume have been...
...group sang Mabel Daniels' new Carol of a Rose. The selection, with words from a fifteenth century Flemish poem, was quite unexciting. The highpoint of the Choral Society's performance was a full and lively rendition of Schubert's Valses Nobles, Op. 77. The first sopranos maintained a pleasant pitch, the second sporanos did not get lost in the altos, and the results were enjoyable...