Word: pitch
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Dates: during 1950-1959
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...Native Art Form." The little jingle is now bigtime. Admen long ago realized that not since Young crossed the Rubicam has advertising found a more hypnotic pitch. In the 18 years since Pepsi-Cola hit the spot with a jazzy version of the English ballad John Peel, the singing commercial has become as entrenched in U.S. culture as the madrigal in the Italian Renaissance. Says Scott: "There's a definite challenge to writing jingles. To me, they've become as much a part of the American scene as any native art form." Says Columbia Records' spade-bearded...
...using smart psychology." He kept right on using it against the Redlegs last week while he beat them, 5 to 4, for the ninth straight time. Whenever he was in trouble he went to his mouth, careless of a Cincinnati slow-motion movie camera that was recording every pitch...
Kenary to Pitch...
Byron Johnson will pitch for the junior varsity nine this afternoon when they face an untried Brandeis squad. The Crimson should have a good chance of defeating the Judges, as Ken Hathaway and Jim Shue, jayvee standouts, will return after an absence of three games...
Tomorrow's game will be the fourth in four days for the JV squad, which has boosted its record to 8-1 for the season. The Brandeis nine is just beginning a three-game schedule. Earl Dennis will pitch for Brandeis...