Word: pitch
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Dates: during 1950-1959
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...spread school who think that a journalist, by identifying himself with specific groups or activities, compromises his primary role as an independent observer and critic of society. Journalists are far from agreed on the matter, and there are many who argue that editors and reporters who don't pitch into service and charitable activities fail to get a real understanding of the communities they serve. When it comes to politics, there is less argument within the profession-a majority feel like the New Jersey editor who last week decided that the time had come to end a popular Jersey...
...Winston cigarette pitch (they "taste good like a cigarette should'') has effectively assassinated the conjunction as. The singing commercial has popularized so many defective rhymes (gleam with sheen, time with fine, gasoline with supreme] that Fadiman fears the blunting of the simple capacity to match the sound of one word with another. Other commercials tell "how to use eyebrow pencil so it looks natural" or implore the viewer to "have a Camel. They really...
...PARENTS will get a U.S. Savings Bond sales pitch from Government as soon as baby is born. In hospital nurseries Treasury Department will circulate a pink promotion letter urging all "Dear Parents" to buy bonds for infant's sake...
Different Pitch. This was fast-breaking basketball, a cut above the collegiate brand and only a thin slice below the deadly precision of the best pros. Technically, at least, the players of the National Industrial Basketball League are amateurs...
When the Minneapolis Lakers made lanky Terry Rand their second-draft choice and offered him a $7,500 contract, Groom and Dee made a somewhat different pitch: Did Rand want to study law? Well, Denver U. had a fine law school, and an executive trainee with DC Trucking would have time for classes as well as practice sessions and some 30 games of basketball a season. A trainee would get $400 a month salary plus all the fringe benefits, including a sizable bonus. And who knows? Rand might like Denver Chicago and go on to make transcontinental trucking his career...